PUR Flavor Options Recognized as Consumers’ Choice for Household Product of the Year

In a Survey of More Than 100,000 Americans, PUR Flavor Options is Voted the Leader in Household Product Quality and Innovation

CINCINNATI, Jan. 23, 2009 /PRNewswire/ — Procter & Gamble (NYSE: PG) announced today that its PUR Flavor Options has been named Product of the Year in the household category by Product of the Year USA (POY), one of North America’s largest and most representative consumer-voted programs for recognizing product innovation. The Award is derived from a study of 100,000 Americans, who vote to determine the products that demonstrate innovation and deliver high quality.

“There’s no better compliment than one that comes directly from consumers themselves,” said Bruce Lux, Brand Manager, PUR North America. “The American consumer has always been the number one factor driving our product innovations and this distinction reinforces that we are on the right track.”

PUR Flavor Options is the first and only water filtration system to date that allows consumers to choose unflavored or flavored filtered water by the glass. Flavor Options uses the same two- or three-stage filter technology found in other PUR water filtration systems, and is available as a pitcher and faucet mount. The convenient flavor cartridges are interchangeable and come in five fruit flavored concentrates: Strawberry, Peach, Raspberry, Lemon and Grape.

PUR Flavor Options was presented with its award during the Product of the Year Award ceremony on January 22nd, 2009 in New York City. The Supermarket Guru(R), Phil Lempert, served as Master of Ceremonies for the evening, and joins POY as official spokesperson and consumer expert.

“With over 40,000 products stocking the average supermarket shelves it is harder than ever for shoppers to find new and innovative products that will satisfy their needs and desires,” said Lempert. “At the same time they are fearful about wasting money on products that do not deliver on their promises. Product of the Year winners are voted on by a panel of over 100,000 real shoppers — in my opinion, it is the most credible and significant new product award seal that a brand can display.”

About PUR

PUR is the first leading water filtration brand to claim reduction of trace levels of pharmaceuticals identified in U.S. tap water — more than 99 percent for PUR faucet filters and more than 96 percent for PUR pitchers.(i) In addition, PUR filters remove 99.9 percent of microbial cysts such as Giardia and Cryptosporidium, which can lead to intestinal illness. PUR filters also reduce many kinds of contaminants in the water, while leaving fluoride, which is essential for developing and maintaining healthy teeth in children and adults, giving it the American Dental Association (ADA) Seal of Approval. For more information on contaminant reduction, certification and testing, visit www.purwater.com.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including PUR(R), Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R). The P&G community includes approximately 138,000 employees working in over 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

(i) PUR pharmaceutical filtration claims based on manufacturer testing of faucet mounts and pitchers on 12 pharmaceuticals, which may not be present in all users’ water.

SOURCE Procter & Gamble