OSRAM introduces a new display concept for automotive lamps
OSRAM’s polePOSition concept for automotive lighting at the POS makes quite an impression with its new pack designs and innovative display system. Its consumer-friendly design and clear layout plus communicative icons provide information quickly and help boost retail sales. The new design also underlines the high quality of OSRAM’s range.
OSRAM has subjected its new POS concept to thorough testing in extensive market research. In developing new materials it included findings about consumer search and buying behaviour related to automotive lighting. The aim here was to optimise the search process and increase the focus on added value products, which can be presented even more attractively by providing clearly …