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Take polePOSition with OSRAM

OSRAM introduces a new display concept for automotive lamps
OSRAM’s polePOSition concept for automotive lighting at the POS makes quite an impression with its new pack designs and innovative display system. Its consumer-friendly design and clear layout plus communicative icons provide information quickly and help boost retail sales. The new design also underlines the high quality of OSRAM’s range.
OSRAM has subjected its new POS concept to thorough testing in extensive market research. In developing new materials it included findings about consumer search and buying behaviour related to automotive lighting. The aim here was to optimise the search process and increase the focus on added value products, which can be presented even more attractively by providing clearly …

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SL-29 TRIO LED In-ground lighting fixture receives IESNA “Progress Report” recognition.

New concept in multiple aimable LED landscape lighting increases output, flexibility, saves direct costs, installation and maintenance, at no sacrifice to extraordinary energy efficiency.
SL-29 Trio — three versatile, aimable LED optical systems contained in a single in-ground landscape luminaire, has been recognized by the Illuminating Engineering Society of North America (IESNA) as one of a select group of products introduced in 2008 that have advanced the art and science of lighting. Judging was performed by an independent committee of lighting industry designers and other professionals unknown to Allscape. Typically many hundreds of new products are submitted each year, in categories, with relatively few products being included in the Progress Report.
SL-29 Trio represents the most innovative, …

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