IBM sheds new light on the smart energy consumer
IBM (NYSE: IBM) Global Business Services today unveiled its new report, “Lighting the Way: Understanding the smart energy consumer,” that shows consumers around the globe are willing to become more involved with managing their energy use.
The study shows while in the short term, changes in customer needs will occur based on personal initiative and income, in the long run, even more radical changes may yet emerge as the Millennial Generation continues to move into adulthood and the energy customer base.
Those respondents age 18 to 34 were most eager for the types of “self-service” and automated energy management that ‘smart’ metering and smart grids will bring. Precisely at …